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‘Most Interesting Man’ Jonathan Goldsmith talks about being dropped by Dos Equis

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‘Most Interesting Man’ Jonathan Goldsmith talks about being dropped by Dos Equis

The Dos Equis is retiring the current “Most Interesting Man in the World.” Turns out, he

Jonathan Goldsmith, 77, the man who has to this point embodied the “Most Interesting Man in the World,” arrived on the scene in 2006 and quickly developed a cult-like following.

 

“Leaving the character is a mixed bag. I’ll miss the people and the friends I’ve made, but it’s nice to have new opportunities. When one door slams, another opens,” Goldsmith told .

 

The New York City native doesn’t entirely resemble his creation. Goldsmith modeled the mannerisms of his career-defining character after his good friend and sailing buddy, the Argentine-born actor Fernando Lamas.

 

Dos Equis increased the number of cases shipped between 2007 and 2015 by 34.8 percent, according to the company, which is owned by Amsterdam-based beer conglomerate Heineken. They estimate that about 25 percent of its growth will come from Dos Equis, and its demand from men.

 

The Mexican beer Dos Equis is retiring the current “Most Interesting Man in the World.” Turns out, he may not be quite as interesting to a younger demographic, but he definitely helped the company make a lot of money.

 

may not be as interesting to a younger demographic.


Also published on Medium.

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